Everything to Start Your Social Media Marketing Plan

Please look at all the items below. You can call Marla with the answers or send by email to marla@northcountrywebsitedesign.com. 1. What is your marketing objective for your business? Objective: Grow your brand. Goal: awareness. Metrics: Followers, post shares, etc. Objective: Get advocates and reviews. Goal: Engagement, positive testimonials. Metrics: comments, likes, hashtags. Objective: Drive leads and sales. Goal: Get sales and conversions. Metrics: Clicks, email sign-ups, completed sales. Objective: Improve customer retention. Goal: Repeat consumer. Metrics: Repeat sales, reviews, posts about product/service. 2. What times is your business slow? When does business pick up? When do you get new customers? When do you get repeating customers? Is there a time that there is very little business? 3. What is your ideal customer? How do you acquire your ideal customers? How can you keep your ideal customers? How do customers/clients perceive your business? What is your potential customer perception (people that are not yet your customers - how do they see you)? 4. What is your target market? Look at your current customers and your competition’s customers. Demographics - WHO: Who are you trying to sell to? What types of clients are you trying to find with your website? Who do you want to appeal to? Male, Female, Young, Old, business owners, home owners, etc.? Geographics - WHERE: Where are you going to target your marketing? Psychographics - WHY: Customer’s attitudes, aspirations, values, and desires. Why does your customers/clients consume your product/service? Behavioral - HOW: How are your customers spending their money? What are their spending habits, purchasing habits, browsing habits, Interactions with the brand, and their loyalty to a brand. 5. What message do you want to give to your customer? How do you want to change your customer perception? Find out the negative aspects of your business. Find out the what customers want from your business. How do we make them think of your business first over your competition? 6. What path does your customer/clients take from learning about your product/service to purchase (and repurchase)? Find the most frustrating part of the path of the customer journey and how can we make it simpler? Finding a way to exchange information with your customer. Example: Customers would fill out an online form for their information in return you give them some sort of free document. Thank customer for their information, then ask how we can start them as a customer/client. 7. Besides a marketing plan, what else do you need? We have many other technical, graphical, and website skills within our company. We also have quality business contacts that we can refer you to. Just let us know what else you need! (We can create business cards, posters, menus, signs, we can help new star-up businesses with advice on banking, taxes, legal inquiries, marketing and so much more!) 8. Lastly, if you are a new client, we need a DEPOSIT to get started (non-refundable after any work has been done): Deposit is $150.
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© 2021 North Country Website Design. Marla Bradley, Website Designer Upper Peninsula of Michigan Web Design Iron Mountain, MI Web Design Services. 906-367-5404 FAQs | Chat | Email | Everything Needed to Start Your Website or Marketing
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North Country
Website Design

Everything to Start Your

Social Media Marketing

Plan

Please look at all the items below. You can call Marla with the answers or send by email to marla@northcountrywebsitedesign.com. 1. What is your marketing objective for your business? Objective: Grow your brand. Goal: awareness. Metrics: Followers, post shares, etc. Objective: Get advocates and reviews. Goal: Engagement, positive testimonials. Metrics: comments, likes, hashtags. Objective: Drive leads and sales. Goal: Get sales and conversions. Metrics: Clicks, email sign-ups, completed sales. Objective: Improve customer retention. Goal: Repeat consumer. Metrics: Repeat sales, reviews, posts about product/service. 2. What times is your business slow? When does business pick up? When do you get new customers? When do you get repeating customers? Is there a time that there is very little business? 3. What is your ideal customer? How do you acquire your ideal customers? How can you keep your ideal customers? How do customers/clients perceive your business? What is your potential customer perception (people that are not yet your customers - how do they see you)? 4. What is your target market? Look at your current customers and your competition’s customers. Demographics - WHO: Who are you trying to sell to? What types of clients are you trying to find with your website? Who do you want to appeal to? Male, Female, Young, Old, business owners, home owners, etc.? Geographics - WHERE: Where are you going to target your marketing? Psychographics - WHY: Customer’s attitudes, aspirations, values, and desires. Why does your customers/clients consume your product/service? Behavioral - HOW: How are your customers spending their money? What are their spending habits, purchasing habits, browsing habits, Interactions with the brand, and their loyalty to a brand. 5. What message do you want to give to your customer? How do you want to change your customer perception? Find out the negative aspects of your business. Find out the what customers want from your business. How do we make them think of your business first over your competition? 6. What path does your customer/clients take from learning about your product/service to purchase (and repurchase)? Find the most frustrating part of the path of the customer journey and how can we make it simpler? Finding a way to exchange information with your customer. Example: Customers would fill out an online form for their information in return you give them some sort of free document. Thank customer for their information, then ask how we can start them as a customer/client. 7. Besides a marketing plan, what else do you need? We have many other technical, graphical, and website skills within our company. We also have quality business contacts that we can refer you to. Just let us know what else you need! (We can create business cards, posters, menus, signs, we can help new star-up businesses with advice on banking, taxes, legal inquiries, marketing and so much more!) 8. Lastly, if you are a new client, we need a DEPOSIT to get started (non-refundable after any work has been done): Deposit is $150.
Upper Peninsula Web Design Company, Upper Peninsula Websites, upper peninsula website creation, Upper Peninsula Website Design, Upper Peninsula website design, upper peninsula website development, website design, web design, web site design, mobile site,
© 2021 North Country Website Design; Marla Bradley, Website Designer Iron Mountain, MI Web Design - Upper Peninsula Websites Company FAQs | Chat | Email | Everything Needed to Start Website or Marketing
Low Cost, High Quality Websites
Website Design
North Country