Everything to Start Your Social Media Marketing Plan

Please look at all the items below. You can call Marla with the answers or send them by email to marla@northcountrywebsitedesign.com. 1. What is your marketing objective for your business? If the objective is to grow your brand; then the goal for marketing is awareness. To measure the marketing success, the metrics measured are number of social media followers, post shares, etc. If the objective is to get public support and reviews; then the goal for marketing is social media engagement and positive testimonials. To measure the marketing success, the metrics measured are number social media comments, likes, hashtags. If the objective is to drive leads and sales; then the goad for marketing is to get sales. To measure marketing success, the metrics measured are conversions, clicks, email sign-ups, completed sales. If the objective is to improve customer retention; then the goal for marketing is to get repeat customers/clients. To measure marketing success, the metrics measured are repeat sales, reviews, customer posts about product or service. 2. What times is your business slow? When does business pick up? When do you get new customers? When do you get repeating customers? Is there a time that that you have very little business? 3. What is your ideal customer? Think about your ideal or favorite customer when you answer the following questions. How do you acquire your ideal customers? How can you keep your ideal customers? How do customers/clients perceive your business? What is your potential customer perception (people that are not yet your customers - how do they see you)? 4. What is your target market? Look at your current customers and your competitors’ customers. Demographics - WHO: Who are you trying to sell to? What types of clients are you trying to find with your website? Who do you want to appeal to? Male, Female, Young, Old, business owners, home owners, etc.? Geographics - WHERE: Where are you going to target your marketing? Psychographics - WHY: Customer’s attitudes, aspirations, values, and desires. Why does your customers/clients consume your product/service? Behavioral - HOW: How are your customers spending their money? What are their spending habits, purchasing habits, browsing habits, interactions with the brand, and their loyalty to a brand? 5. What message do you want to give to your customer? How do you want to change your customer perception? Find out the about any negative aspects of your business. Find out the what customers want from your business. How do we make them think of your business first over your competition? 6. What path does your customer/clients take from learning about your product/service to purchase (and repurchase)? Find the most frustrating part of the path of the customer journey, and how we can make it simpler. Find a way to exchange information with your customer. Example: Customers would fill out an online form for their information and in return, you give them some sort of free instructional or helpful document. Thank the customer for the information, then ask how we can keep them as a customer/client. 7. Besides a marketing plan, what else do you need? We have many other technical, graphical, and website skills within our company. We also have quality business contacts that we can refer you to. Just let us know what else you need! (We can create business cards, posters, menus, signs; we can help new start-up businesses with advice on computer hardware & networking, phone systems, banking, taxes, legal inquiries, marketing and so much more!)) 8. Lastly, if you are a new client, we need a DEPOSIT to get started (non-refundable after any work has been done): Deposit is $150
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Website Design

Everything to Start Your

Social Media Marketing

Plan

Please look at all the items below. You can call Marla with the answers or send them by email to marla@northcountrywebsitedesign.com. 1. What is your marketing objective for your business? If the objective is to grow your brand; then the goal for marketing is awareness. To measure the marketing success, the metrics measured are number of social media followers, post shares, etc. If the objective is to get public support and reviews; then the goal for marketing is social media engagement and positive testimonials. To measure the marketing success, the metrics measured are number social media comments, likes, hashtags. If the objective is to drive leads and sales; then the goad for marketing is to get sales. To measure marketing success, the metrics measured are conversions, clicks, email sign-ups, completed sales. If the objective is to improve customer retention; then the goal for marketing is to get repeat customers/clients. To measure marketing success, the metrics measured are repeat sales, reviews, customer posts about product or service. 2. What times is your business slow? When does business pick up? When do you get new customers? When do you get repeating customers? Is there a time that that you have very little business? 3. What is your ideal customer? Think about your ideal or favorite customer when you answer the following questions. How do you acquire your ideal customers? How can you keep your ideal customers? How do customers/clients perceive your business? What is your potential customer perception (people that are not yet your customers - how do they see you)? 4. What is your target market? Look at your current customers and your competitors’ customers. Demographics - WHO: Who are you trying to sell to? What types of clients are you trying to find with your website? Who do you want to appeal to? Male, Female, Young, Old, business owners, home owners, etc.? Geographics - WHERE: Where are you going to target your marketing? Psychographics - WHY: Customer’s attitudes, aspirations, values, and desires. Why does your customers/clients consume your product/service? Behavioral - HOW: How are your customers spending their money? What are their spending habits, purchasing habits, browsing habits, interactions with the brand, and their loyalty to a brand? 5. What message do you want to give to your customer? How do you want to change your customer perception? Find out the about any negative aspects of your business. Find out the what customers want from your business. How do we make them think of your business first over your competition? 6. What path does your customer/clients take from learning about your product/service to purchase (and repurchase)? Find the most frustrating part of the path of the customer journey, and how we can make it simpler. Find a way to exchange information with your customer. Example: Customers would fill out an online form for their information and in return, you give them some sort of free instructional or helpful document. Thank the customer for the information, then ask how we can keep them as a customer/client. 7. Besides a marketing plan, what else do you need? We have many other technical, graphical, and website skills within our company. We also have quality business contacts that we can refer you to. Just let us know what else you need! (We can create business cards, posters, menus, signs; we can help new start-up businesses with advice on computer hardware & networking, phone systems, banking, taxes, legal inquiries, marketing and so much more!)) 8. Lastly, if you are a new client, we need a DEPOSIT to get started (non-refundable after any work has been done): Deposit is $150
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© 2021 North Country Website Design; Marla Bradley, Website Designer Iron Mountain, MI Web Design - Upper Peninsula Websites Company FAQs | Chat | Email | Everything Needed to Start Website or Marketing
Low Cost, High Quality Websites
Website Design
North Country